04/01/2017: Completion of new headquarter extension for Gebr. Heinemann

gmp finishes new office building at HafenCity in Hamburg

Design Volkwin Marg and Jürgen Hillmer with Stephanie Joebsch
Project management, competition and execution Andreas Weihnacht
Competition Tanja Hütter, André Wegmann, Katja Mezger, Achim Wangler
Implementation André Wegmann, Angela Schmidtutz, Radmila Blagovcanin, Hendrik Winter, Monica Sallowsky, Renata Dipper, Gabi Kottsieper, Tom Schülke, Christoph Pyka, Kenneth Wong
Construction management Raimund Kinski, Julia Weinert, Som Phone Sysavanh, Annette Walczynski, Andreas Schulz, Katja Poschmann, Natascha Stadtmüller
HafenCity certification Urs Wedekind
Structural design Weber-Poll, Hamburg
Services engineering Winter-Ingenieure, Hamburg
Fire safety Hahn Consult
Client Handelsunternehmen Gebr. Heinemann SE & Co. KG
GFA 9,700 m²

The extension to the head office of the Gebr. Heinemann trading firm in Hamburg’s HafenCity has been completed to a design by von Gerkan, Marg and Partners (gmp). gmp had won the competition in 2013 and, one year later, started with the construction of the office complex in Hamburg’s Elbquartier; the development blends well with its surroundings in terms of aesthetics and shape.

This third building tract is part of an ensemble dating from the 19th, 20th, and 21st centuries, and is a distinctive element of the city – in front of the HafenCity backdrop, on a site area of 1,286 square meters, the extension building adds to the headquarters of Gebr. Heinemann with its two existing buildings between Magdeburger Hafen and Shanghaiallee. The new building with its first floor and gallery stories, as well as eight further office stories and two underground parking garage levels, has been designed to meet the requirements of the Gold standard of „Sustainable construction in HafenCity“.

The building at Koreastrasse 5 is notable for its location at the water’s edge. The external wall of the building to the north also forms the wall of the Fleet canal, and towers 42 meters above it. The connection with this maritime part of Hamburg is based on the company’s history; Gebr. Heinemann is a traditional company that was founded at this location as a ship’s chandler in 1879. The extension building makes reference to the cosmopolitan attitude of the internationally active Hanseatic trading house; located directly next to the Heinemann-Speicher, the building blends well with its surroundings, given its brick and glass facade that is typical of the location, the vertically structured facade relief, and the vertical fenestration arrangement across stories. The new building also references the Maritime Museum that borders the company site to the west in terms of aesthetics and shape, thus mirroring the traditional stability of the quarter. Elements such as the historic loading openings of the storage buildings are reinterpreted with large glazed areas. With its timeless design and its exciting building volume, the structure with its generous terraced flat roofs creates balance between the different eaves levels of the neighboring buildings. The new and yet independently usable tract is connected with the flanking company headquarters via a glazed connection. Distribution in the building is via a central circulation core. The offices have been arranged around an inner central zone which accommodates shared rooms, such as sanitary facilities. The transparently designed first floor serves as the staff entrance and houses the Gebr. Heinemann Museum, as well as retail premises. In accordance with the client’s wishes, the layout design on the upper floors has been devised to allow maximum flexibility. This makes it possible to divide the space into both open-plan and cellular offices.

Gebr. Heinemann SE & Co. KG
Gebr. Heinemann is one of the most important players worldwide in the international travel market. In Europe the company is the market leader and, amongst the global players in the industry, is the only family-owned company. In its function as distributor, the company today supplies over 1,000 customers in over 100 countries. In the retail business, Gebr. Heinemann has about 300 Duty Free & Travel Value stores, licensed brand boutiques, and concept stores in a total of 78 airports in 28 countries.

Since 2008, the company has been styling its Duty Free & Travel Value stores in accordance with an unusual brand concept. Today, the Heinemann Duty Free brand is represented worldwide at numerous airports, including Sydney. In 2015, Heinemann served over 40 million customers on 115,000 m² of retail floor area.The Gebr. Heinemann head office has been at what is now Hamburg’s HafenCity since 1879. The familyowned company is headed up by fourth-generation family members and cousins, Claus and Gunnar Heinemann. Gebr. Heinemann has a worldwide workforce of 6,000 people.

Architects von Gerkan, Marg
and Partners (gmp)

The architects’ practice gmp was formed in 1965 by Meinhard von Gerkan and Volkwin Marg. Today, they head up the international practice together with four Partners in Germany and another Partner in China, as well as ten Associated Partners. With over 500 members of staff in offices throughout Europe, America and Asia, gmp carries out projects worldwide. The practice takes a generalist approach, assuming responsibility for projects from design through to completion, including the interior design.

Over a period of 50 years, Meinhard von Gerkan, Volkwin Marg and their partners have completed projects in nearly all major cities of the Federal Republic. Their project portfolio includes single-family dwellings, hotels, offices, museums, theatres and concert halls, retail centers and hospitals through to research, sports and educational establishments, as well as transport and commercial premises, and masterplans.

Marcus Bredt

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