25/06/2019: Architecture x Fashion—A Dialogue

Exhibition to mark 20 years of gmp in China

“Architecture x Fashion– A Dialogue” Exhibition to mark 20 years of gmp in China as part of the Hamburger Architektur Sommer
Venue Barlach Hall K, Klosterwall 13, Hamburg
Dates of the exhibition June 29–July 12, 2019
Opening times Tue—Sun, 12—19:00 hours, Thurs, 14—21:00 hours, Mon closed
Private view Friday, June 28, 2019, 19:00 hours
Press viewing Friday, June 28, 2019, 11—12:00 hours (registration required)
Further information at: www.architektursommer.de/no_cache/formate/ansicht/140/

An exhibition initiated by architects von Gerkan, Marg and Partners (gmp) and the Shanghai fashion label ICICLE, places the two applied arts of architecture and fashion in a dialogue and establishes a relationship between the two disciplines. To mark 20 years of gmp in China, the exhibition will be shown in Germany from June 29 to July 12, 2019, as part of the Hamburger Architektur Sommer.
To mark 20 years of building activity in China by architects von Gerkan, Marg and Partners, the exhibition “Architecture x Fashion— A Dialogue” will come to Germany and will be shown from June 29 to July 12, 2019, as part of the Hamburger Architektur Sommer (Hamburg Architecture Summer) in Barlach Halle K. Hamburg is the second venue after Shanghai, where it was on show in 2018.
In the exhibition, fashion and architecture are juxtaposed in large photographic displays. The pairs of images are the result of cooperation between the architects von Gerkan, Marg and Partners and the ICICLE Fashion Group. The Shanghai fashion company took an interest in the special character of gmp’s commercial buildings, a type of building that is not normally taken much notice of, and used it as a source of inspiration for one of its collections. In addition to administration and culture buildings, in particular opera houses, industrial buildings are amongst the diverse projects carried out by gmp in China, where the practice has been active for two decades and has completed 137 commissions. The book Industrial Buildings in an Urban Context gives a detailed overview of gmp’s commercial buildings.
Using the medium of photography, the sense of proportion of the paired motifs has been taken to a different dimension. The fashion photographs are shown larger than life, whereas the architecture images are reduced in scale. As a result, both arts become comparable—at an equal level, so to speak. In order to give visitors the opportunity not only to see but also to touch exhibits, samples of facade elements and fabric are exhibited next to the large photographs.
gmp and ICICLE share the same fundamental values. This led to a creative exchange beyond the relationship of architect and client, which is revealed by the exhibition. Both companies perceive their designs as being timeless, in the sense of holistic sustainability. Characteristic of both houses is their clear and bold signature. Top quality standards in the form of high-quality materials and careful design and production in both disciplines ensure a long service life. You are cordially invited to a press viewing at 11 a.m. on June 28. Present on the part of gmp will be Nikolaus Goetze, Partner, and Magdalene Weiss, Associated Partner. ICICLE will be represented by the founder of the company, Ye Shouzeng, and by Isabelle Capron, Vice President International, as well as David Mc Nulty, Architectural Design Director.
After the viewing there will be an opportunity for interviews. We are happy to reserve a slot for you should you be interested. The number of participants in the viewing is limited. Please send us your registration by June 25, 2019.

gmp Architekten

Marcus Bredt

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